Proprietary performance fabric absorbs moisture, sweat and regulates evaporation for a prolonged cooling effect Instantly cools when wet, wrung out and snapped in the air Great for outdoor sports and activities Cool your neck, your forehead, and other hot zones Conveniently machine-washable, too How does it work? Whether dipped in water or used for sweat, the fabric absorbs and retains moisture Wring out the excess moisture and snap it in the air The proprietary fabric regulates evaporation to keep you cool over a prolonged period Revolution in cooling Unlike traditional terry towels, that start off feeling cool, but adapt to your body heat over time, the proprietary fabric of the EnduraCool towel regulates evaporation so you feel cool for hours. Great for cooling off your neck, shoulders, head, and other hot zones. Use it for sports or other outdoor activities to help keep you cool - whether intermittently to wipe away sweat or on the sidelines to keep your body cool. After the game, simply toss it in the wash and it's clean, ready to use again. 80% polyester, 20% nylon. Measures 12.25 x 33.